The Global Rise of IV Vitamin Therapy
IV Vitamin Therapy is growing in popularity across the world with people seeking intravenous supplements to boost their health and wellbeing.
It’s not showing any signs of slowing down with the Wise Guy Report stating, “The global market for IV therapy and vein access will grow from nearly $40.7 billion in 2018 to $54.5 billion by 2023 with a compound annual growth rate (CAGR) of 6.0% for the period of 2018-2023.”
IV Vitamin Therapy is clearly a mainstream option for consumers and no longer just associated with celebrities or jet-setting executives.
Unsurprisingly, given their relatively wealthy lifestyle and health-orientated cultures, America, Canada and Australia lead the world in their uptake of IV Vitamin Therapy. The UK comes in fourth in the global rankings of IV supplementation.
America tops the global leader board for IV vitamin therapy. Perhaps not surprising given its celebrity-focus culture, yet it’s more about health and wellness therapies – rather than the ‘quick fix’ beauty and hangover cures – that are seeing growth.
Good Morning America reports that IV Vitamin Therapy is “No longer just a luxury afforded to celebrities and VIPs, IV treatments are now offered in cities like Kansas City, Missouri, and Sarasota, Florida, and in homes and offices.”
Added to this, Americans will happily pay for an IV vitamin therapy session when feeling very under the weather as it’s way cheaper than paying to access such therapy in hospital where the ER (Emergency Room, their equivalent of A&E) costs can easily top $1,000.
Highly visible high street clinics are accepted here with ‘everyday’ people dropping in to boost energy, fight fatigue, ward off colds and flu and enhance their wellbeing.
Canada came second which is hardly surprising with its culture and lifestyle very similar to the US.
Interestingly, IV vitamin therapy is one of the most popular services advertised by naturopaths, according to research from the University of Alberta. This aligns IV vitamin therapy to a holistic approach to health and wellbeing.
Don’t be fooled however, this is big business with some showy set-ups leading the way. The Adelaide clinic in Toronto’s high-powered financial district has one room dedicated to an IV lounge, where people can choose from a menu of injections ranging from diet and detox options to drips for improved sports recovery and performance.
Another big hitter is the IV Wellness Boutique in Vancouver which has a 2,000-square-foot vitamin lounge complete with reclining leather massage chairs, two private theatres, wireless headphones and a huge bay window looking out into Yaletown.
Such luxury is part of the experience – and no doubt helps the time tick by very nicely as the drips go down…
Australia came in third with an increasing number of IV vitamin therapy lounges cropping up to give treatments for immune boosting, protection against flu and to fight fatigue. Energy ‘cocktails’ rate highly and there is an emphasis on getting a nice glow from treatments too.
UK sits in fourth place with IV vitamin therapy clinics opening in towns up and down the country. Some have literally popped up in town centres although caution is advised here.
Given the nature of the therapy and its delivery via injection, those clinics with medically trained staff on-site and highly qualified nurses delivering the therapies are doubtless safer and better equipped to give such treatments.
Tim Hart, a nutritionist at the highly respected Third Space health club, believes there is “a significant relationship between the growth in vitamin supplements and injections.” According to Mintel, 34% of people in Britain supplement their diet with daily vitamins. Sales leapt by 27% for adults in 2018 and the market, which has grown overall by 6% since 2013, is expected to be worth £477m by 2023.
If rising vitamin supplement sales are mirrored by increased demand for IV vitamin therapy, the mainstream movement looks set to continue growing for the foreseeable future.
Why IV Vitamin Therapy?
In an ideal world, the nutrients in our food would be preserved perfectly and absorbed efficiently by our bodies. Our diet would be clean and pure, and our health wouldn’t be depleted by stress or fatigue.
But this is the fast-paced 21st century where pollution and processed food combine with fast-paced, stressful lifestyles to challenge our health and wellbeing every waking moment.
IV vitamin therapy can help by delivering the high dosage of vitamins and nutrients to encourage the optimal function of our bodies and minds.